WORD. UP.
White, by the way, being a questionable purchasing call for a girl like me who frequently spills things, but let’s not focus on that. Let’s instead focus on what H&M head of design, Ann-Sofie Johansson, said about the line:
“The possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections, we have the opportunity to show in a variety of ways what’s possible using more sustainable fabrics.”
Now, before you get too excited, remember that H&M is the same company that was exposed last year for taking unsold, unworn clothing from its stores and simply destroying it. That, my friends, is far from sustainable. To H&M’s credit though, the clothing now goes to charities, which is a practice we can get behind.
We certainly think that there may be places that you can get far more ethical clothing, but we think moves like this are hugely important. The real changes come when companies with huge, mainstream reach make sustainability more accessible to the masses.
Plus, you know, I like to shop there, so this makes me personally quite happy! Unfortunately, while on the H&M press site, I also just saw that they are partnering with a Swedish company to “bring clogs to the world” this spring, which I am not as excited about."
word.